Facebook has given Graphic Designers a way to
connect with clients in an exceptional and innovative way, but the very newness
of this medium is as challenging as it is exciting, particularly to those who
aren't 'digital natives'. Creative
Professionals are taking their design skills to extreme level by building
relationships on Facebook and also promoting themselves as well. Others are
still unsettled by Facebook and don’t know how to control it efficiently.
To get exposure and also promote your designs
online, Ahene Prince
a freelance Graphic Designer @Pakqs
Concepts reveals his best tips to build a brand on Facebook as a graphic
designer.
1.
INSPIRATION: The
very first step to build a brand on Facebook is to brainstorm about exactly the
kind of design you are going to be. So you have to ask yourself these
questions.
i.
What Adjective
best describes your brand (Design)
ii.
What look do you
want your brand (Design) to have?
iii.
The kind of
customers you are targeting?
iv.
What is the main
value that your business brings?
v.
How is your
design different from your competitors?
2.
INTEREST: I know
some people are not pursue their interest as designers because they don’t know
how it’s going to work out and then uncertainly prevent them from taking any
action. Here, I take inspiration from the Founder and CEO of GoPro. “We all
have interest and passions for a reason. If you are not pursuing your interest
in life, you are not realizing who you really are”.
If you truthfully answered the questions above,
there will be this inner voice telling you what you should be doing right now. There
is an assignment for you if you answered these questions.
i.
Be dedicated and
committed
ii.
Create a
Facebook page
iii.
Join design and
non-design groups
iv.
Start to share
any design (Logos, flyers, caricature, Painting, illustrations, advice,
training etc.)
For more expert
advice visit and like this page Pakqs
Concepts
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